I’ve worked as a designer and art director in the sport and outdoor industry for over 20 years. That experience has shown me that brands need tools that grow with them — systems that reflect who they are, keep things clear, and help teams create with more confidence.
Brand Guide Design is built on everything I’ve learned — a way to bring strategy, story, visual identity, and custom AI together in one dynamic, future-proof system. It helps brands stay consistent, save time, and bring ideas to life.
A glimpse of my journey:
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Started at Media Front, a leading multimedia design agency in the early 2000s.
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Moved to Chamonix in 2002 and co-founded Spinitch Media.
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Art Director for Modart Magazine.
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Art Director for Boardsport Source Business Magazine.
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Designed for many well-known brands in the outdoor and sports categories.
In 2023, I moved back to Hemsedal, Norway, where I continue to help brands organize, manage, and express themselves. If you’re looking for brand strategy, brand guidelines, and AI, I’d be happy to connect.
